The benefits of running your PPC campaigns with 1upSearch
Part of the benefit of letting us run your PPC (Google AdWords, Yahoo and Microsoft AdCentre) accounts is that we employ people not just because they are Google qualified and experts in Yahoo and AdCentre, but also for their online and account management experience. Our account managers must prove that they can manage a minimum of £500 a day ad-spend profitably, they must have run their own creative and profitable campaigns, and they must be experts in with landing page construction and conversion optimisation.
Other benefits of using 1upSearch to manage your PPC campaigns include:
1) We select the best keywords
We perform a detailed keyword analysis so that your keyword list includes Long Tail Keyword searchers used to find your products and services. And we have extra insight due to our unique relationship with Wordtracker
2) We create the best PPC ads and landing pages
We know how to make your ads sizzle and what it takes to make a landing page convert to sales. We are mad about testing everything so we’ll create lots of different ads to identify the most profitable combinations
3) We make sure your campaigns are cost-effective
We continually optimise your PPC bids based on how each of your keywords is performing. Our approach guarantees that you’ll get the maximum number of sales and leads at the lowest cost
4) We measure everything
You will always know exactly how your PPC campaign is performing. Every element can be measured so you can easily see which elements are making you money. We’re experts using Google Analytics too.
5) We believe in communication
You decide how and when you want us to communicate with you on campaign performance and we’ll ensure that you have the information you need, when you need it
6) We’ll continually monitor and optimise your campaigns
Sales patterns change on a seasonal, and even daily, basis. We continually tweak and improve every aspect of your campaign to make sure it performs at its very peak
