Free Google AdWords PPC Ebook
Finally, Google AdWords Success Made Easy
Our very own Ian Howie has written, in Partnership with Wordtracker, an insightful, easy-to-read ebook which unravels the mysteries of Google AdWords and lays out a practical, step-by-step strategy for AdWords Pay Per Click success.
- Why most Google AdWords campaigns fail (and how you can avoid it!)
- A foolproof, step-by-step plan for setting up an AdWords campaign
- Learn how to get cheaper clicks than your competitors
- How to maximize every AdWords pound—and eliminate wasteful spending
- Proven techniques for skyrocketing your return on investment
Wordtracker Masterclass: Google AdWords PPC Advertising” contains real world insights and tips from a PPC expert.
Helen Trounce, direct marketing manager of Haymarket Magazines and one of Ian Howie’s consultancy clients, had this to say about him: “Ian showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us.”
This 44 page e-book shows you how closely related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign.