Google Adwords Training in London: Discover How Google AdWords REALLY Works
Best selling AdWords Author, Ian Howie, will show you how to beat the Google AdWords system…
- Get over £2,000 worth of knowledge and one-to-one consultancy with Ian, and two other Google Adwords Qualified Professionals who will be on hand to work with you throughout the day
- You’ll also take away our 101 AdWords Tips special report
- Includes a free follow-up session to answer any questions and discuss how you have applied your new-found knowledge to your campaigns
- Limited places – we limit the number of delegates so we have more time to focus specifically on your campaigns
- That’s £2,000 worth of knowledge, experience and consultancy for only £450!
Latest Courses
| Date | Location | Price (excluding VAT) | |
|---|---|---|---|
| 14th April 2010 | Central London | £450 (discounts for groups) | Book Now |
| 12th May 2010 | Central London | £450 (discounts for groups) | Book Now |
There is loads of Google AdWords information out there, delivered by so-called “gurus”. You’ve probably already spent some money on books, videos and other resources to help you figure out how to get AdWords working for you, but for some reason you’re still struggling.
It really is shocking how with all this great information out there most people still fail to make a good return from their AdWords, and in most cases, no return at all! Before long it starts to feel like you’re pouring your money down the Google Drain which inevitably leads to the plug being pulled on the whole thing. “Google AdWords doesn’t work!” is the obvious conclusion.
It happens to the best of us. The amount of available information (and misinformation) is overwhelming. The thing is, learning how AdWords works is one thing, but applying it to your business is something else altogether. The other problem for us here in the UK is that most of the AdWords experts are US based, making the information great for the American market but difficult to use with a very different British audience.
Now there is a better way
Our Google AdWords Training sessions in London are based on the proven processes and methodologies we’ve tried and tested with hundreds of our clients. Using these techniques you’ll be able to build thriving, revenue generating Google AdWords campaigns whilst steering clear of the pitfalls that can drain you of your hard-earned cash.
Industry pioneer and Bestselling author of AdWords Masterclass, Ian Howie, is ready to pull out all the stops and deliver no-holds-barred, powerful, easy-to-follow advice on how even a novice can succeed with AdWords.
On the day he’ll show you how to increase your click-through rates (CTR) and reduce the amount you pay for your ads (your cost-per-click) by creating and optimising campaigns that are tailored to different segments of your audience.
And that’s not all. He’ll be giving you the kind of high-end consultancy that our blue chip clients pay thousands for, all at a fraction of the price.
You’ll leave knowing and understanding the most vital areas of Google AdWords, including how to:
- Discover the true size of your market, find out what your competitors are doing, and learn how to use their experiences and mistakes to save you time and money
- Create and manage your campaigns with complete confidence
- Effectively measure your campaigns so you can focus more of your budget on Keywords and Ads that deliver conversions
- Build campaigns at warp speed as you launch new products and services
- Effortlessly write seductive ads using the tiny space that AdWords gives you (it can be done!)
- Find out about long tail keywords and how to use the keyword research tools the pros couldn’t live without, to find those high converting, cheap clicks
- Get higher click-through rates on your ads which in turn improves your Quality Score and reduces your cost-per-click, whilst rocketing your ads to the top of the search results
- Ensure your landing pages are relevant and command a high Quality Score
- Identify and add negative keywords to your campaigns
That’s not all, you’ll also discover:
- Ian’s step-by-step process for building a PPC campaign from scratch
- Why most AdWords campaigns fail miserably
- Why negative keywords are essential to streamlining your PPC spending
- How to measure and refine your campaigns
- How to use the ‘bid stack’, a more sophisticated way of bidding for your keywords to make your AdWords campaigns far more lucrative
- How to use AdWords to understand your customers’ journey, and what information you should be giving them at each stage
- How to optimise your campaigns so that your ads are shown only during times of the day that are relevant to your company and products
- How to use Google’s different keyword match types (broad, phrase and exact match) to your advantage
Imagine increasing the money you make from your Google AdWords campaigns by 10%, 20% or even 50%!
What could this mean for your business?
Act now and secure your place.
Like no training you’ve experienced before
Our training workshops are unique. We’re not just trainers. We manage AdWords campaigns and deliver consultancy to a wide range of clients everyday. That means we have loads of great, real-life stories to share with you so you can learn from other people’s experiences.
Here’s a couple of comments from some of our recent attendees:
“1upSearch certainly know their stuff and more than that, they are able to present complex techniques in a way that makes perfect sense. We’ve already seen drastic improvements and look forward to continuing the relationship to get even more with our budget.”
Justin Alei Managing Director, directwatercoolers.co.uk
“After attending one of your workshops, then continuing with your work and advice through your mentoring I was able to cut my PPC spend while increasing the amount of clicks … Now Google AdWords is main source of leads and we have three as many sales as this time last year, ”
Tony Brewin, Managing Director, superevents.co.uk
Because we keep our Workshops small and exclusive you’ll get:
- One-to-one time with our consultants to talk specifically about your campaigns and your business
- It’s all about you – so we limit the number of delegates to give you more of our time to focus specifically on your campaigns
- A Fantastic Lunch and great coffee, tea and anything else you need to keep you going
- A Free follow-up call with us to answer any questions and chat about how you’ve applied your new-found knowledge.
- Get High-end consultancy at a fraction of the price. The consultancy alone is worth £2,000 in value…
Act now! Space is Very Limited so book your place now. Our workshops hold a smaller group of people so we have plenty of time to spend with you, focusing on your business.
You do not want to miss this. Simply complete our booking form and secure your place.
