Recommended Books, Software and other really useful things.

Essential Readiing

Call to Action: Secret Formulas to Improve Online Results

Don’t Make Me Think

Permission Marketing - Seth Godin

Always be Testing: The Complete Guide to Google Website Optimizer

Winning Results with Google AdWords

Advanced Web Metrics with Google Analytics.

Pay-Per-Click Search Engine Marketing Handbook

The Google Story

The Long Tail

The Tipping Point

Persuasion

Get to the Top on Google

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time

Research Tools

Wordtracker

The Wordtracker.com Academy

SpyFu

Keyword Spy

Keyword Elite

Google AdWords Official Keyword Tool

Online Payment Services

Google Checkout -

Paypal

Worldpay

Protx - You’ll probably need a web dev.

New Search Engines

Cuil - Created by ex-Google people

Scour - Search Socially !

PPC Campaign Tools

Speed PPC - Build Huge campaigns at Warp Speed !

Google AdWords Editor

Google AdWords Official

AdWords Learning Centre - Includes Video Lessons!

AdWords Blog

Google Analytics Blog

Google’s Conversion University

Google Channel on YouTube

Free PPC Audit

Our PPC Audit includes information on what your competitors are bidding on & spending!

Resources

Our resources page contains links to all the great books, tools, and other useful stuff we use and recommend. If you've been to one of our seminars or training events you'll find everything mentioned here.

> Recommended Resources

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