NHBC Case Study

www.NHBCBuilder.co.uk

Client Quote

nhbc

“1upSearch have enabled us to implement and maintain effective online marketing campaigns in-house. The training and support we have received from them has been invaluable to ensure our success in this area. I would have no hesitation in recommending their services for anyone wishing to embark on Pay-Per-Click or SEO initiatives.”

- Paula Searle
NHBC

Case Study

NHBC, (The National House-Building Council), is the standard setting body and leading warranty and insurance provider for new and newly converted homes in the UK. Their role is to work with the house-building and wider construction industry to provide risk management services that raise the standards of new homes, and to provide consumer protection to new home buyers.

1upSearch deliver bespoke training courses and mentoring to NHBC on a regular basis to ensure their in-house team is always up-to-date with the latest Google AdWords Skills, Techniques and methodologies. The training is delivered at the NHBC offices and developed based on their Goals, Campaigns and website.

Some of the topics covered in the training included:-

o Increasing CTR
o Reducing Budget
o Introduction & Overview to advanced editing tools + Techniques
o Landing Pages
o Consultation on new websites integration with AdWords

1upSearch have also provided Search Engine Optimisation services to NHBC to ensure their website is indexed correctly by major search engines including Google. We continue to work with NHBC on an ongoing basis to drive Return On Investment (ROI) from Pay-Per-Click.

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