Increase Your Conversion Rates
“1upSearch’s Conversion Optimisation work has not only helped test and improve our web pages, images and copy, but also helped us make sense of the data from a commercial point of view.”
Ken Mcgaffin, Marketing Manager, Wordtracker
We focus on converting your visitors into customers. By continuously improving your landing pages and testing what really matters, we can save you time and money and boost your sales and conversions.
Landing page optimisation is fascinating. It’s looking at what real people are doing and how they are interacting with your website. You then have the power to make a difference to that relationship by improving their online experience so that they walk away a happy customer, while you get their business. How exciting is that?
Save time and money and test what really matters
You’re spending money on driving people to your website so your aim is to turn those visitors into customers, and increase your sales and leads. By testing, analysing and improving your landing pages, you will undoubtedly increase your conversion rates.
Definition of ‘conversion rate’
When we say ‘conversion rate’, we mean the number of your visitors that end up reaching a given goal. Typical goals include buying something, submitting an inquiry form, or signing up for a newsletter.
We can help you identify the reasons why people are leaving your website without completing any action. We can work with you to test the different elements of your web pages, including your offers, images and copy. Using the results we can improve your website and ultimately your conversions.
Why you should test, test & test again and how we can help
There are lots of very good reasons why you should be constantly modifying your landing pages to get better results and increase your conversion rates…
1. Win more business
At this very moment in time someone, somewhere is looking for your products and services. But your landing page is dull and pointless so they’ve gone somewhere else. You’ve lost them and your competitor has reaped the benefits. We can help you identify where the problems lie so you win their trust, and their business
2. PPC and SEO are getting more expensive and competitive
By simply improving your landing pages to make them more appealing and relevant, you could get your sales for half the price your competitors pay
3. Double the number of conversions you get
We’ll make your landing pages work harder for you, so you’re spending the same amount of money but for twice the number of sales or leads
4. Free up cash to spend somewhere else
Because you are converting more customers for less money, you could start to bid more in your PPC campaigns, or increase your SEO budget to drive even more people to your site
5. Open up your affiliate programme
The higher your conversion rates, the more a potential affiliate could earn by driving people to your site. Everyone’s a winner!
The beauty is that conversion and landing page optimisation is so transparent. We’ll help you measure all the key metrics including clicks, click through rates, cost per click, number of conversions and cost per conversion.
