1upSearch Pay-Per-Click expert Ian Howie has recently been interviewed by keyword research leader, Wordtracker on the importance of identifying your keywords using keyword tools before creating your campaigns. Using resources such as Wordtracker you can identify your core keywords but also essential negative keywords, to improve your campaigns relevancy and reduce waste.

Head over to Wordtracker to read the full article.

- Perfect Pay-Per-Click with Keyword Research (article)

- Follow Ian’s Twitter Feed

Further to our Video Testimonial with Google, are very own Account Director, Ian Howie, has been interviewed by Google for their Best Practise Case Study series. In the interview he talks about our experiences using Google’s Website Optimiser and Google’s CPA bid management solution.

Website Optimiser allows you test multiple variations of a page and measure which combinations of elements (Headline, Images, Copy, etc…) converts visitors best, as well as allowing you to do traditional A/B testing. At 1upSearch towers we’ve been busy using this great tool to increase conversion rates for a number of our clients with great success. Remember PCC is 50% getting people to the Landing Page and 50% what they do next when they get there.

We have also been using Google’s CPA (Cost per Conversion) Bid management Solution. We have tested it against other products on the market and found that the Google tool beats them all. It really does save you money - because it works out the best position to put you in - rather than just keep you in the more expensive slot on the page.

Why is Google doing all of this? Over at Mountain View they are smart enough to know that as soon as anything better comes along we are all going to up and leave. So it is in Google’s best interests to give us PPC people the best tools to do the job and get a good R.O.I.. Look at what happened to Overture, once the Kings of PPC, they was scrapped because of a little upstart called Google AdWords.

Microsoft are also working are on CPA and conversion tools - it is going to an interesting battle.

- Read The Full Case Study as a downloadable PDF file.

- Check Out Ian’s Twitter Feed.

Alex Cooper, Director of 1upSearch as appeared in a Google AdWords video testimonial on the official Google AdWords channel on YouTube..

As we’ve mentioned before bespoke landing page can really improve conversion.

Everything that the visitor needs should be on the page so..

Ideally you should then use Google AdWords Website Optimiser to try many different variations to find the best combinations. Its certainly worth doing and a a real insight into which copy and images work best in converting your visitors.

Some examples of landing pages we’re currently testing ..

http://jobs.justit.co.uk - testing 36 different versions

http://www.sign-up.to/html/landing/emailguide/index.php - Testing 20+ combinations.

Also here are some other Landing pages we’ve created..

Ours - www.1upsearch.co.uk/googleadwords

MyRuby - www.myruby.co.uk/landing

We’re currently waiting on our new landing page system that will allow to quickly create landing pages in a very cost effective way. We’ll post all the info as soon as it’s launched..

We’ve been really busy recently here at 1upSearch working on a number of different AdWords related projects. We’ve been particularly excited about Google Website Optimiser tool which is now part of AdWords. Website Optimiser allows you to test many different variations of a given landing page and then feeds back intuitive reports on which combinations of page elements (Headline, Images, etc) converts visitors the best. By implementing this on a number of clients campaigns we’ve been able to push conversion rates even higher than before.

Our client base also continues to grow steadily as do the number of success stories. To read our latest check out our clients page.

I’ll be writing some more case studies in the near future that will demonstrate the various Website Optimiser techniques we used to improve conversion. Be sure to keep up-to-date with our RSS feed to make sure you don’t miss it.

The team at 1upSearch have just returned from Ad:Tech, the digital marketing show held in Olympia London. The show seemed bigger than ever this year with many large stands and lots of promotional materials from bottles of beer to Popcorn being handed out left right and centre.

We managed to watch a number of presentations, the main ones being Google University and our friends at Chinwag Live

Chinwag live was a repeat of the event we attended a few months ago on Widgets, but still very interesting. Some great ideas where thrown around. One thing you do realise is that at Chinwag we talk about technologies that are so cutting edge the majority of industry leaders don’t even know about them !

Briefly here’s some of the things we thought were quite interesting..

A New Online Speed-Dating Website

A New Online Network site.

A really cool widget and RSS marketing company.

and of course all the free Pens..

A couple of pics..

Google Presentation

The Chinwag Panel.

1upSearch recently returned from the Google “Above & Beyond” event. The top 100 medium size agencies from across Europe were invited to visit the Google Europe Headquarters in Dublin, Ireland. During the event we met Google Directors, learnt about new products and give feedback to product managers on current services.

During the event we learnt about some useful optimisation techniques regarding Googles Content network and how to make better use of Google Maps which we will be using on client campaigns, where relevant. We were also able to find out more on Googles illusive quality score in great detail, and we’re already starting to use this when working on clients campaigns.

Look for a an upcoming post on Quality Score soon.

That’s all for now - i’m off to catch my flight

Here are some pics from the event.

“The 1upSearch Google Team.”

“Inside Google”

1upSearch are pleased to announce a new training course in Central London on Wednesday 25th July that empowers advertisers with the knowledge they need to maximise their Return On Investment (ROI) from their campaigns.

Who is this course for?

Anyone new to Google AdWords or existing AdWords advertisers that want to improve the performance and return on investment from their campaigns.

What does the course cover?

During the course you will learn about a number of topics including:

• Introduction to Search Engine Marketing (SEM) and why its important
• Using Keyword Research to identify the best terms for your campaigns
• How to create Killer Ad Copy and Landing pages that turn Visitors into Customers
• How to identify which parts of your campaigns are working best allowing you to maximise your advertising budgets
• Help and advice on your own Google AdWords Account

What does the course include?

All delegates on this course will be supplied with:

• A £50 Google AdWords voucher to spend on clicks
• Course Materials
• Perry Marshalls Ultimate Guide To Google AdWords (Worth £15.99)
• Lunch and Refreshments (Tea, Coffee, Water etc)
• A Free Google AdWords Account Review. (Worth £250)
• Follow-up support from a Google AdWords Professional

Price: £650 Special Offer £497 Including VAT per delegate!

Book Now! Only a limited number of spaces left !

Book Online : Pay with card safely through the excellent EventBrite.

or Call Us on : 0845 094 10 19

A Revolution is coming - and we’re going to start it.

At the moment Web Designers Sell Web Sites in the wrong way. They sell website as if it was a box of flyers or some printed brochures or some other static “when its finished, its finished” kind of product. But a website isn’t a box of flyers or some brochures - it’s a website - and the best thing about a website is that it can react to it’s market quickly by changing to match it’s visitors needs.

At The Moment It Normally works something like this…

1) Web Designer Quotes for Site (normally under priced)
2) Customer Accepts Quote.
3) Proofs, design, and build happens.
4) Customer Signs off
5) Invoice Raised
6) Invoice Paid
7) End of Relationship

We think it should probably be more like this…

1) Web Designer Quotes for a 3 - 6 Month Relationship with a monthly fee
2) Customer Accepts Quote
3) In the First Month Proofs, Design and Build Happens
4) In subsequent months, working with Internet Marketers, Stats and Figures are interpreted to make educated design decisions
5) Happy Ongoing Relationship continues
6) As Website improves and starts to perform everyone shares the benefits

We feel that our new way of thinking will result in Happy Web Developers that will actually Like talking and working with their happy customers.

Resistance is Futile!

More info coming very soon…

We’re often asked :

How do you reduce spend on Google Adwords?

Improving Click Through Rate usually can have a dramatic effect on your Cost Per Click which in turn reduces your overall spend. Here’s an example one of our customers Adwords campaigns.

The First campaign is the original campaign before 1upSearch.

The Second shows the new 1upSearch designed campaign.

The difference is obvious - 6x more clicks for the same money..

Click through rate can be increased in a number of ways. We have developed a Seven Step Adwords methodology that has a proven track record of turning Google AdWords in to profit centres by improving CTR.

If you want help with your Google Adwords Account contact us now for a Free Google Adwords Account Evaluation.