Google AdWords

Chances are you’re paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money

Did you know that the majority of Google advertisers bid too high for keywords? Bidding too high for a keyword not only means you are paying an excessive cost per click but it also means that you are getting fewer clicks (and therefore conversions) for your fixed daily budget.

Although it still seems to be in beta, and not appearing in all Adwords accounts, Google has added a feature that they are calling the Adwords Bid Simulator. What it should do is take data from existing campaigns and estimate the number of impressions, clicks, and the position the ad would get in the event …

Google Adwords site links is a compelling new way to improve adwords performance… but is it changing the landscape and balance of power too much?

Conversion tracking in Adwords is possibly the most effective and significant way to track and optimise your campaign performance. Sometimes however, it just doesn’t work well.

Beginners to Google Adwords have a lot of information to take in, and the learning curve can be quite steep at the start. One of the most important concepts to grasp early on is that of keyword match types.
Getting  these right can be the difference between the start of a great, profitable Adwords campaign and …

At the end of October, Google introduced site links for ‘high quality’ Adwords advertisers:
Site links seemed to have arrived without making much of a ripple but they are likely to be a game changer as this move is the most significant reward yet that Google has offered to those who are ‘playing by the rules’.
2 …

After Google’s announcement that Sitelinks are now available in Google AdWords, we thought we’d take a look and start testing it for some of our clients…