As MD and co-founder of 1upSearch, Alex is the business brain responsible for growing and developing the company. He spends a lot of his time working with new clients, helping them understand how Search Marketing can boost their business, and looking at how we can work with them. He worked in online sales and marketing for 8 years before exploring his entrepreneurial side when he started and built his own online business, which he later sold. Because of his background, Alex is passionate about helping small businesses find new ways to reach their customers online.
Posted by Alex Cooper | Posted In Analytics, Blog, Twitter | 1 Comment
If you’re using Twitter for business, or to generally raise your profile on the web (and around the world – it’s the same thing!) then it would probably be quite useful to find out if you really have an influence – or if no one out there is listening.
Counting followers is kinda useful. Sure, it …
Posted by Alex Cooper | Posted In Blog, Videos | 1 Comment
Google have been running a new TV ad across America. The ad is a love story about an American who discovers love in Paris through Google. It’s fun to watch but also a also a great example of users keyword behaviour. Enjoy..
Posted by Alex Cooper | Posted In Blog, Google Website Optimiser, Videos | 0 Comment
On my visit to Google back in October for the annual summit I was lucky enough to watch some great speakers, all sharing their real world experiences on using Google Analytics and Google Website Optimiser.
Dan Stroker, Director of Analytics for the 2008 Obama campaign was one of them. I’ve just found a video of …
Posted by Alex Cooper | Posted In Blog, Google Analytics, Videos | 0 Comment
This Step-by-Step video takes you through setting up a Goal Funnel with Google Analytics. Watch as Alex takes you through it on a live site.
Posted by Alex Cooper | Posted In Blog, Google Analytics, Videos | 0 Comment
Quick video on how to give other people access to your Google Analytics without giving away your username and password.
Posted by Alex Cooper | Posted In Blog, Google Website Optimiser | 0 Comment
Today Google made live graph in Website Optimizer (They told me this would happen last week). It’s very exciting! You get to visualise the changes in conversion rate on each variation over time. Take a look:
Exciting is maybe too much, but it is kinda cool.
Posted by Alex Cooper | Posted In Blog, SEO Articles | 0 Comment
Wordtracker recently came out with a very interesting new tool, which instead of showing you keyword related searches, will come up with what questions searchers have typed directly into their partner search engines, and their frequency in the last 140 days.
For example, when I typed in the keyword “rowing,” questions returned include:
What muscles does rowing …
Posted by Alex Cooper | Posted In Blog | 0 Comment
Recently we’ve started using online software technologies to help us serve our clients better, communicate between our consultants and manage products. We’ve been amazed at how truly fantastic some of this new “cloud software” is becoming.
Hosting your software online makes perfect sense. The internet is now fast enough to deliver great software and with Mobile …
