We’ve got a great team at 1upSearch. We’re all passionate about what we do and we all believe in honesty, transparency and collaboration. Everyone on the team is given the freedom to come up with new ideas and we all get time to pursue our own projects. That means that we’re always learning new and exciting things that we can apply to your campaigns.
- Alex Cooper
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As MD and co-founder of 1upSearch, Alex is the business brain responsible for growing and developing the company. He spends a lot of his time working with new clients, helping them understand how Search Marketing can boost their business, and looking at how we can work with them. He worked in online sales and marketing for 8 years before exploring his entrepreneurial side when he started and built his own online business, which he later sold. Because of his background, Alex is passionate about helping small businesses find new ways to reach their customers online. - Ian Howie
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Ian is one of the most forward-thinking Search Marketing experts in the UK. He spends his time developing and refining our methodologies and services, planning our client’s strategies, giving help and advice, and building our industry partnerships with the likes of Wordtracker and Google. Ian has also been busy writing Search Marketing e-Books, as well as presenting and training. Ian started working in PPC and SEO way back in 1995 when he worked as Site Manager and Executive Editor at GameSpot UK. He went on to Game2XS before going it alone as a Freelance SEO and PPC consultant before going on to co-found 1upSearch. - Carla Cotterell
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Carla has 14 years experience in online sales and marketing, winning accounts and managing international teams across display, search, affiliate, email and ecommerce projects. Prior to joining 1upSearch, Carla spent six years with Advertising.com managing the UK sales operation and later, under AOL Time Warner, creating a new Pan-European sales division. Her first venture in the online world was back in 1996 with Jeremy White at Nettec PLC, one of the UKs first ecommerce companies. - David Bushell
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David has over 3 years’ experience in online Marketing, developing an online office furniture business before becoming the Marketing Manager of an IT Training & Recruitment company. Here, he achieved success through Pay-Per-Click optimisation combined with online banner advertising, customer database management and email marketing. - Jeremy White
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Jeremy has over 30 years experience in emerging technologies in Europe and the USA and been involved in over 50 acquisitions and raised more than £100m in development capital for his companies. In the early 90's, based in California, Jeremy was an early user of the internet and in 1995 founded Nettec plc one of the first ecommerce companies in the UK. He took Nettec public on the London Stock Exchange with a market cap of £250m. Jeremy served on the boards of a number of quoted and private companies involved in software development, date storage and security systems. He has worked on numerous government committees and is a past member of the court of governors of Westminster University London and currently serves on the board of Pepperdine University in California. He holds an MBA in International Finance from City University Business School London and an MA from Pepperdine University. - Lucy White
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Lucy caught the online marketing bug during her 6 years at Haymarket Media Group where she was a Digital Marketing Manager before joining us at the end of 2008. Lucy managed the re-building of the Haymarket consumer subscription site as well as overseeing the Search, Display and Email marketing campaigns. Lucy is nosey which makes her very good at research. She loves finding out about people and helping them identify ways to tell their stories. Whether its writing SEO content or managing PPC campaigns, people are at the heart of everything she does. - Michael Theodoulou
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Mike joined 1upSearch at the end of 2007 having worked with a real mixture of companies including MTV Europe, Daimler Chrysler and Dennis Publishing, as well as running his own very successful affiliate schemes. With over 9 years experience in technology, computers and digital marketing. He’s helped businesses of all sizes grow and flourish and enjoys giving businesses the benefit of his experience in affiliate marketing, email and PPC.
