About Us.
At 1upSearch we work with our clients to help them achieve success with their Google AdWords Campaigns, Pay Per Click (PPC) and other Internet Marketing activities. We have a combined experience of over 12 years in online and internet marketing. By empowering you with our knowledge and our 7 Step AdWords Success Methodology we are able to improve the performance of your website by increasing your Return On Investment (ROI) from your online marketing budgets.
The Team
All members of the team have passed the Google AdWords Professional Exam.
Alex Cooper
Alex has over 15 years experience in Computers and the Internet and over 8 years of sales and marketing experience. Having successfully started, developed and sold his own online business, he now offers in-depth experience and knowledge of many types of marketing including Search, E-Mail, and Affiliate.
- Watch Alex talk about AdWords on YouTube
Ian Howie
Ian started working in SEO and PPC in 1995 and become a Google Adwords Professional in 2003. In that time he has worked for Emap Publishing, ZD Net UK, CNet UK, GameSpot UK and Evolving Media. Ian co-founded London PPC agency 1upSearch in 2006 and has worked with a wide range of clients including Haymarket Publishing, Wordtracker and RDF Media. Ian has been Google’s guest in Mountain View, San Francisco and Dublin and Microsoft’s in the UK and Dublin.
- Read Ian’s thoughts on the benefits of using Google Website Optimizer
- Read Google’s 1upSearch Case Study featuring Ian
- Read Ian’s Interview With Wordtracker
- Read Ian’s Interview with New Media Knowledge
- Read Ian’s Articles For Wordtracker
Michael Theodoulou
Michael Theodoulou has 9 years experience in technology Sales and Marketing, and has specialised in Channel/Affiliate Marketing Management, as well as Email Campaign management. Michael has started and run a telecoms business, and has worked with a wide range of companies from start-ups to major brands such as Sage (UK) Ltd, MTV UK, Daimler Chrysler, Dennis Publishing and Natmags.
David Bushell
David has over 3 years’ experience in online Marketing, developing an online office furniture business before becoming the Marketing Manager of an IT Training & Recruitment company. Here, he achieved success through Pay-Per-Click optimisation combined with online banner advertising, customer database management and email marketing.
Mikel Ludwig
Mikel is a Google AdWords Expert and Trainer and brings over 11 years of experience in online along side his Google AdWords Professional and Web CEO certification. Until recently Mikel worked with Business link, helping small businesses succeed online and achieve their goals using Pay-Per-Click and Search Engine Optimisation (SEO).
