Google AdWords - How To Spend Less To Get More
If you feel you are spending too much on AdWords here are my top tips to help you spend less to get more from your AdWords campaigns. Use them as checklist for your own Pay Per Click (PPC) success:
Set your budget’s daily limit low. Start with a small amount and then you can bid with confidence until you’ve learnt how to make a profit.
Use Wordtracker to carefully choose the keywords you bid on. Your keywords are the heart of your campaign and Wordtracker shows you real words searched with by real people.
Segment your keywords into different Ad Groups so that they can each have different bids, ad copy and landing pages.
Write different adverts and test them against each other. And never stop testing – always trying to beat your best performing ads.
What have you got that your competitors have not? What’s your Unique Selling Point (USP)? Use your USP in your ad copy to make your ad more appealing and increase your clicks. The higher your click rate, the higher up Google’s pages your ad will appear.
Learn about Google’s different match bids and use exact match and broad match. With exact match you bid on specific keywords only. With broad match you bid on all keywords containing the word you are bidding on.
Introduce negative keywords into your campaign. Your ad will not show for any searches containing the negative keywords you bid on.
Make sure your ad copy and landing pages all use the keywords they serve. Do this and your ads can move higher up Google’s results pages without the need to increase bids – that means less cost and more profits.
Geo-target your ads. Make sure your ads only appear for searchers in regions that you can sell to.
Limit your ads to display only during times of the day relevant to your company and products.
Measure your results using Google Analytics or Yahoo’s Index Tools and learn what works and what doesn’t, always chasing a higher return for your investment.
Want to know more? We’ll be running with the Keyword Research Company, Wordtracker, a Profitable PPC Campaigns workshop on 13 November 2008 in London.
