1upSearch Pay-Per-Click expert Ian Howie has recently been interviewed by keyword research leader, Wordtracker on the importance of identifying your keywords using keyword tools before creating your campaigns. Using resources such as Wordtracker you can identify your core keywords but also essential negative keywords, to improve your campaigns relevancy and reduce waste.

Head over to Wordtracker to read the full article.

- Perfect Pay-Per-Click with Keyword Research (article)

- Follow Ian’s Twitter Feed

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