Further to our Video Testimonial with Google, are very own Account Director, Ian Howie, has been interviewed by Google for their Best Practise Case Study series. In the interview he talks about our experiences using Google’s Website Optimiser and Google’s CPA bid management solution.

Website Optimiser allows you test multiple variations of a page and measure which combinations of elements (Headline, Images, Copy, etc…) converts visitors best, as well as allowing you to do traditional A/B testing. At 1upSearch towers we’ve been busy using this great tool to increase conversion rates for a number of our clients with great success. Remember PCC is 50% getting people to the Landing Page and 50% what they do next when they get there.

We have also been using Google’s CPA (Cost per Conversion) Bid management Solution. We have tested it against other products on the market and found that the Google tool beats them all. It really does save you money - because it works out the best position to put you in - rather than just keep you in the more expensive slot on the page.

Why is Google doing all of this? Over at Mountain View they are smart enough to know that as soon as anything better comes along we are all going to up and leave. So it is in Google’s best interests to give us PPC people the best tools to do the job and get a good R.O.I.. Look at what happened to Overture, once the Kings of PPC, they was scrapped because of a little upstart called Google AdWords.

Microsoft are also working are on CPA and conversion tools - it is going to an interesting battle.

- Read The Full Case Study as a downloadable PDF file.

- Check Out Ian’s Twitter Feed.

This entry was posted on Monday, August 11th, 2008 at 2:49 pm and is filed under 1upSearch Blog, Google AdWords, Search Engine Optimisation (SEO), Visitor Conversion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.