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The Impact of High Click Through Rate (CTR) in Adwords.

We’re often asked :

How do you reduce spend on Google Adwords?

Improving Click Through Rate usually can have a dramatic effect on your Cost Per Click which in turn reduces your overall spend. Here’s an example one of our customers Adwords campaigns.

CTR brings down CPC

The First campaign is the original campaign before 1upSearch.

The Second shows the new 1upSearch designed campaign.

The difference is obvious - 6x more clicks for the same money..

Click through rate can be increased in a number of ways. We have developed a Seven Step Adwords methodology that has a proven track record of turning Google AdWords in to profit centres by improving CTR.

If you want help with your Google Adwords Account contact us now for a Free Google Adwords Account Evaluation.

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This entry was posted on Monday, December 18th, 2006 at 4:46 pm and is filed under 1upSearch Blog, Google AdWords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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