A lot of our clients originally approach us because they are already running a Google Adwords Campaign, but without success. They are usually paying far too much for far too little, or in some cases nothing at all !

I can normally predict what their account will look like before I even log in and take a look. Most accounts contain 1 adgroup, with a selection of keywords which in turn are linked to a single advert. Put simply this type of campaign is far to broad.

This leads us to one of the most important best practices.

Focus Your Campaign

The first question you should ask yourself before even setting up your adwords account is.