Video ads for AdWords
With TV advertising on the decline it appears Google is bringing video Ads to the internet via the Google Adwords Content network.
A guy by the name of Bismarck from the Adwords Video team says :
“In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.”
This sounds like great news for advertisers by giving more choice in how they present there message to Internet users. It’s also great to hear that they won’t be intrusive and the viewer will have full control of the video.
Bismark says :
“unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to the advertiser’s site.”
