1upSearch.co.uk

PPC Optimisation for Leadgen – Is it anti-marketing?

david — Wed, 19 Nov 2008 19:04:21 +0000

Having read the blogs, text-books and general commentary on PPC marketing, I’ve noticed a gaping, giant, black hole of a gap in modern PPC learning literature. You see, when you read books on how to increase your Google ROI, 9 times out of 10, the examples used are classic E-Commerce or clicks and mortar sites. Lead generation marketing, however, is in my view, a completely separate marketing discipline and should, therefore, be regarded as such in the world of PPC. In some leadgen campaigns, every logical, classical principle can be turned on its head. Why? Because the aim of the game in leadgen is often about quality, not quantity.

Google AdWords: How to Optimize Campaigns

Ian — Mon, 17 Nov 2008 14:53:20 +0000

An easy way to optimize your Google AdWords campaign is tightening up the relationship between your keywords, ad copy and landing pages to achieve maximum ROI.

Google AdWords - How To Spend Less To Get More

Ian — Wed, 05 Nov 2008 14:26:08 +0000

If you feel you are spending too much on AdWords here are my top tips to help you spend less to get more from your AdWords campaigns. Use them as checklist for your own Pay Per Click (PPC) success: Set your budget’s daily limit low. Start with a small amount and then you can bid with [...]

Showing Regional Search Engine Referrers in Analytics

michael — Wed, 29 Oct 2008 14:20:34 +0000

Google Analytics is a great tool for analyzing site traffic. In fact I was amazed at the level of detail, flexibility and complexity that was available in a free tool, even in comparison to some of the proprietary and in-house systems I’ve seen over the years. Being based in the UK, and dealing with UK [...]

Negative Keywords - How to use them with Google AdWords

Ian — Sat, 04 Oct 2008 15:52:37 +0000

I wrote a piece on Negative Keywords for Wordtracker, so great has been the response I’m now posting a version of the article on 1upSearch. What are Negative Keywords? Negative keywords are an integral part of any successful keyword list. They stop your ad from appearing when the search query includes a term that is not relevant [...]

Pay Per Click Training Dates Announced

Alex — Thu, 11 Sep 2008 21:24:52 +0000

1upSearch have partnered with Wordtracker, to create and deliver a range of Google AdWords based Pay-Per-Click courses that empower advertisers with the knowledge, tools and techniques the AdWords experts use to catapult their campaigns forward! Here’s the info : “Why aren’t my PPC ads getting any clicks?” “I have so much traffic. So why isn’t my landing page [...]

Google Chrome Review

Alex — Tue, 09 Sep 2008 17:46:12 +0000

Did you hear ? Google have released a new browser. It’s called Google Chrome and is free to download. So why have Google gone and built and open source browser when there’s already a great open source browser – Firefox. Google have offered their reasons as only Google can – through the medium of comic. Check [...]

Perfect Pay-Per-Click with Keyword Research.

Alex — Fri, 05 Sep 2008 13:57:28 +0000

1upSearch Pay-Per-Click expert Ian Howie has recently been interviewed by keyword research leader, Wordtracker on the importance of identifying your keywords using keyword tools before creating your campaigns. Using resources such as Wordtracker you can identify your core keywords but also essential negative keywords, to improve your campaigns relevancy and reduce waste. Head over to Wordtracker [...]

1upSearch Interviewed For Google’s Website Optimiser Best Practise Case Study

Alex — Mon, 11 Aug 2008 13:49:03 +0000

Further to our Video Testimonial with Google, are very own Account Director, Ian Howie, has been interviewed by Google for their Best Practise Case Study series. In the interview he talks about our experiences using Google’s Website Optimiser and Google’s CPA bid management solution. Website Optimiser allows you test multiple variations of a page and measure [...]

1upSearch feature in Google AdWords Video Testimonial

Alex — Tue, 13 May 2008 10:45:16 +0000

Alex Cooper, Director of 1upSearch as appeared in a Google AdWords video testimonial on the official Google AdWords channel on YouTube..